Balensya
2020©
2020©
Chufas Bou is a family-owned business based in Alboraya, Valencia, the heart of tiger nut cultivation in Spain. With a legacy spanning multiple generations, Chufas Bou is committed to exceptional quality and organic certification, ensuring that its products exceed the highest standards for sustainable and artisanal production. Their mission is to reintroduce tiger nuts as a versatile, healthy ingredient in the Spanish market—not only through the classic horchata but also via innovative products like tiger nut flour, beer, and energy bars. This approach bridges the traditional heritage of tiger nut farming with contemporary consumer trends.
Chufas Bou aims to connect its family heritage with a modern approach to tiger nut consumption. The visuals emphasize their commitment to high-quality, artisanally cultivated tiger nuts, backed by organic certification. By blending historic family photos with sleek, contemporary product shots, the brand balances tradition with innovation, presenting their tiger nuts as both rooted in legacy and suited for today's market.
The visual identity of Chufas Bou blends heritage with a clean, modern aesthetic. Using a minimalist color palette, classic typography, and simple geometric logos, the brand emphasizes quality, tradition, and authenticity. Elements like vintage family photos and subtle design details connect the legacy of the Bou family with a fresh, sophisticated look that appeals to contemporary consumers. The result is an identity that honors the brand’s artisanal roots while presenting it as an innovative, high-quality option in the tiger nut market.
